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Product, Marketing, Ops

I am Yuvraj, an experienced business development manager and aspiring CMO with a passion for the gaming industry.

- Eye for Detail

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- Innovative Product Marketing

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- Insight into Consumer Mindset

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- Experienced Manager of Multidisciplinary International Teams

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Diizzi

“I had an incredible experience receiving video game coaching from Simba. His expertise and guidance significantly improved my skills...."
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Goats48

"Simba is hands down the best coach I've ever had in any competitive sport. He's extremely knowledgeable with fast reaction speed and calm under pressure..."
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Tim

"Simba's coaching for my arena gameplay helped me a tremendous amount. He was clear and concise during the vod review, and pointed out many mistakes I had never considered before..."
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CV

My Experience

Nov 2024 - Oct 2025

  • Signed 3 new clients, including 2 indie game studios and a lifestyle app, by leading tailored outreach and discovery - adapting pitches to different product types and growth goals.

  • Served as the bridge between product and sales - leveraging product roadmap insights to craft messaging and GTM strategy that resonated with each client type.

  • Adopted a multichannel outreach strategy - combining LinkedIn, email, SMS, and phone to improve contact rates, warm lead engagement, and reinforce brand presence throughout the BD funnel

  • Led gap and opportunity analysis to uncover untapped verticals - brought white-labeled influencer platforms & reward-driven apps into the BD pipeline, broadening PlayMakers’ market focus and value proposition.

Oct 2024 - June 2025
Publishing Producer

  • Executed go-to-market strategy (PC & Console) with focus on customer acquisition through micro-influencers, content marketing, and community management.

  • Managed product roadmap, key milestones and deliverables.

  • Oversaw two multidisciplinary teams [Game Artists, Programmers, Game Designers, Sound. Designers] of 20+ people for the production of Candellum and Coastal Drift.

  • Acquired over 25k+ views across all platforms for Candellum.

  • Received Grand Prix 2025 Award from professional jury [Ubisoft, Focus, Gameloft] for Candellum.

Jun 2019 - Apr 2023
Professional e-Sports Competitor

  • Placed top 100 in 40+ Fortnite Solo Cash Cups

  • Placed in the top 0.1% of the World of Warcraft Arena Solo Bracket in 3 seasons

  • Placed in the top 1% of the World of Warcraft 3v3 Bracket in 8 seasons. 

  • Coached multiple clients in Arena and improved their rank by at least 100 current rating

Jun 2019 - Apr 2023
Content Creator 

Youtube Partner and Twitch Affiliate

  • Designed and executed video stream content on Twitch.tv & Youtube [250k+ total views]

  • Built and maintained a unique content strategy to grow average viewership 25% MoM

Partnership Manager

Education

2023 - 2025
Isart Digital

Nice, France

Master of Science - Game & Creative Strategy

2015 - 2019

Southern Methodist University

Dallas, Texas, USA

Bachelor of Science, Economics and Philosophy; Minor in Psychology
 

2011 - 2015

The Loomis Chafee School

Windsor, Connecticut, USA

Founder of Stock & Finance Club
Co-Chair of Divestment Committee

Skills & Expertise

  • Product Innovation

  • Product Positioning

  • Consumer Mindset

  • Consumer Loyalty and Retention

  • Optimization of Digital Economy

  • International Talent Management

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